This week on the show we have Senior Wall Street Journal Correspondent, Jacquie McNish. Jacquie is the author of many best selling books and we will be discussing her most recent, Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry.
In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway, and how you can help avoid these pitfalls, no matter what business you are in.
Losing the Signal was short-listed for the 2015 Financial Times and McKinsey Business Book of the Year, it was a Wall Street Journal Best Business Book of 2015, and a Best Business Book of the Year by Forbes Magazine.
This episode is brought to you by:
Interested in the Smart People Podcast Mastermind?
Find out more information and take a survey here: Smart People Podcast Mastermind