'Youtility: Why Smart Marketing Is about Help Not Hype' by: Jay Baer
‘Youtility: Why Smart Marketing Is about Help Not Hype’ by: Jay Baer

Jay Baer – Author of Youtility: Why Smart Marketing is About Help Not Hype (NY Times Bestseller), marketing consultant, entrepreneur (started 5 multi-million dollar businesses from scratch!), named one of America’s top 3 social media consultants.

After speaking with Jay this week, we quickly realized how much the world of connecting and marketing has come.  Now that everyone literally has the world at their fingertips, you can’t just gain customers by yelling the loudest or by having the biggest advertising budget (although it helps).  People are smart, consumers are educated, and the “hard sell” is a thing of the past. This week, “hype-free” marketing expert Jay Baer explains that in order to connect with your audience, you have to provide them with free value today in hopes of forming a relationship that pays off tomorrow.  You have to position yourself as a resource first and foremost, which will help build brand loyalty in a marketplace where loyalty is all but extinct.  Join us this week to learn some tips, tricks, and tools that help you and your business stick out from the crowd.

Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed.

Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. His new book, Youtility: Why Smart Marketing is About Help Not Hype, debuted as a New York Times #1 Bestseller!


Comments (3)
    • Scott, thanks for the comment. I would have to argue that everyone IS a salesman. I believe that we are trying to sell our best self every day. People may disagree, but that’s where I stand. – Jon

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