“The Paradox of Choice: Why More Is Less” by: Barry Schwartz

Try to walk into a grocery store, an electronics store, or even a coffee shop without being faced with hundreds of options. Do you want the 50″ 3d LCD TV or the 52″ LED 1080p TV? Everyday, we are faced with hundreds of decisions.

This week, we interview Barry Schwartz and talk to him about his book, The Paradox of Choice: Why More is Less. In this book, Barry discusses how all these choices have become a problem instead of a solution.

Enjoy the interview and have a great holiday! We will talk with you guys around the new year!