Anindya Ghose
Anindya Ghose, author of, ‘Tap: Unlocking the Mobile Economy’

The smart phone is our most treasured tech device. If you don’t believe me, try leaving it turned off for a full day and see how many times you yearn for it! This obsession with our phones is creating a massive amount of data that is being harnessed by companies to drive their business decisions in the ever expanding $3.3 trillion dollar mobile economy.

In our episode this week, mobile economy expert Anindya Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the US, Europe, and Asia, and many relevant case studies, Anindya explains how businesses can harness the power of a data-driven mobile economy.

Ghose discusses several behavioral contradictions displayed by consumers in the mobile economy. For example, people seek spontaneity, but they are predictable and they value certainty. People find advertising annoying, but also they fear missing out. People value their privacy, but they also increasingly use their personal data as their currency. Ghose demystifies how firms can resolve such behavioral contradictions and delight consumers at the same time. He makes a compelling argument that mobile advertising – done well – is far from a creepy and futuristic intrusion into our personal lives.

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University’s Leonard N. Stern School of Business. He is the Director of the Center for Business Analytics at NYU Stern. In 2014, he was named by Poets & Quants as one of the “Top 40 Professors Under 40 Worldwide” and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics.” He is the youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award.
Learn more in Anindya’s book, Tap: Unlocking the Mobile Economy!

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