Steve McKee
Steve McKee, author of, ‘Power Branding: Leveraging the Success of the World’s Best Brands’

We are all creators. Every day we go out into the world and use our unique human abilities to shape our environment. We create a life for ourselves, we create a product or service for others, we create relationships through it all. And what we all come to learn is that creativity is a messy business.

We will run into road blocks, we will lose our motivation, we will fail. It is the destiny of every creator and their creation to get stuck from time to time. And it is in those times, that we need someone like Steve on our side.

This week on the show we speak with Steve McKee – an expert on revitalizing stalled, stuck, or stale brands. The lessons we discuss can apply to all creative endeavors, and go far beyond business.

Steve is the president and co-founder of McKee Wallwork & Company, an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. MWC is an Inc. 500 company, has twice been awarded the American Marketing Association’s Effie Award (one of the industry’s highest honors), and has been recognized by Advertising Age as one of ten top small agencies in the nation. Steve has nearly three decades’ experience coaching troubled brands as they look to better position themselves for success. Steve writes for SmartBrief and is the author of the books Power Branding: Leveraging the Success of the World’s Best Brands, and, When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It.

This episode is brought to you by:

Health IQ, an insurance company that helps health conscious people get special life insurance rates. Go to to support the show and see if you qualify.

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