Crowdfunding has officially arrived. Utilizing the power of the Internet, crowdfunding represents one of the most exhilarating ways to raise investment funds for your dream project. It enables you to get exposure in the public domain and can symbolize a seal of approval for your product, organization, or idea. But there are a number of things you need to know in order to stand out from the masses. In this episode we speak with crowdfunding expert Chris Buckingham about how to ensure success with your crowdfunding campaign. Chris is a crowdfunding specialist and author of the new book, Crowdfunding Intelligence: The No-Nonsense Guide to Raising Investment Funds on the Internet. He’s worked on campaigns ranging from the arts to zoos, and has contributed to over $3 million worth of crowdfunding.
“The most important factor in a successful crowd funding campaign is trust, or authenticity. Trust in the team behind the vision you are trying to create.”
– Chris Buckingham
Quotes from Chris:
[shadowbox]”With any crowdfunding activity, it’s always the same. You are asking for permission from the crowd to create the vision you have. I call it crowd consent.”
“If the crowd doesn’t trust you, it doesn’t matter what model you are using, you’re not going to succeed.”
“Using crowdfunding allows for you to build your tribe and leverage that. Once you get to market you already have an audience. These people are investing much more than just finance.”[/shadowbox]
What we learn in this episode:
- There are a number of different crowdfunding uses, not simply the “reward” model. These include raising equity, debt, and fundraising.
- The acronym DREIM: Donation Reward Equity Interest Mix
- How do you create a successful crowdfunding campaign?
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